Category: Marketing

  • I Can’t Make This Stuff Up

    One thing I really like about baseball marketing is that it’s so incredibly uncool. As far as dorky promotions go, no other sport comes close. I think it’s because the franchises make special efforts to get kids involved in fandom, whereas in football, basketball and hockey, those fans aren’t as heavily catered to. Or maybe […]

  • Smoltzy’s Here to Stay

    The news that Smoltz signed a contract extension is not exactly surprising, but it’s definitely a comfort. I really admire him for staying with one team throughout his entire career, and I admire the Braves for being the type of organization that makes players want to stay. I hope it starts happening more often. Smoltzy’s […]

  • Opening Day

    Of course, it’s not our opening day, but it’s the opening day nonetheless. I know I’ll be tuning in to root for the Mets to lose tonight, as much as rooting for the Cardinals to win makes my skin crawl. But whatever works — I sure enjoyed knocking the Astros out of the playoff race […]

  • Hungry Hungry Bravos

    My boss, who is a big Braves fan, came up to me yesterday to chat about the games that were on TV over the weekend. She also mentioned that she’d seen one of the many Chipper interviews where he insinuated that the team had lost its “hunger” after so much success in the division for […]

  • Let the Jokes About Chipper’s Sex Life Begin

    Chipper’s beard was a hot topic of conversation among the ESPN announcers today, during the first televised Braves spring training game (also the first game ESPN has televised this season). Apparently, the beard is Chipper’s way of “rebelling against his wife,” who hates it. Chipper was interviewed by the dudes after he was taken out […]

  • The Rise of the Silver Catcher

    It’s promotion schedule time! This year it’s mostly the old standards — a night where you can win the game worn jerseys (tastefully abbreviated as JOOB on the schedule), t-shirt giveaways, bat nights, hat nights, and plenty of kids running the bases all summer long. They also offer a sneak preview of the Heap statue […]

  • First Game-Like Simulation of the Season!

    I just finished listening to the second half of the Braves vs. Georgia Tech game on MLB radio. The game itself was pretty boring — we won 5-0 and our pitching was solid with 14 strikeouts (Harrison, Barry, and Ascanio each had two innings; Johnson, Lerew and Joey each had one). The only real surprise […]